Struggling To Find
New Customers?
Learn the framework elite sales professionals use to outperform the competition...in just 90 minutes!
Did you know that despite the economic uncertainty:
- 15.3 Million households in America are projected to move home in 2023.
- VC Funding was $81 Billion in Q3 of 2022 & projected to increase into next year.
Learn a framework to find more customers, close more deals, and make the most of 2023.
Master the Proven B2B Software Sales Strategies to supercharge your Sales Performance.
BOOK ELITE SALES TEAM TRAINING NOWTRAINING PRINCIPLES FEATURED IN:
THE WORK BEFORE THE WORK
THE HIDDEN HABITS ELITE SALES PROFESSIONALS USE TO OUTPERFORM THE COMPETITION.

Industry Praise for The Work Before the Work

Hanna Larsson, Startup Advisor & Investor
“This is a great book to use as a navigation tool throughout your sales career. It’s a must read!”

Alan Stein Jr, Author of Raise Your Game
“A masterful job creating the ultimate blueprint for sales professionals.”

John Barrows, CEO JB Sales
“It provides a solid framework driving results for anyone willing to put in the effort.”

Meredith Powell, THRIVE
“A great read for every level of sales professional guaranteed to deliver a strong ROI.”

Ian Altman, Author of Same Side Selling
“Concrete, actionable guidance
to get on the same side as your potential clients ”

Marcus A.Chan, 6-Figure Sales Academy
“breaks down exactly what it takes to consistently perform at the top 1% level.”
Reviews of The Work Before the Work




Social Praise for The Work Before the Work






Meet the Authors of The Work Before the Work

Paul M. Caffrey
Paul is a master of sales preparation and is trusted by some of the world's biggest brands and most innovative scale-up tech companies.

Phil M. Jones
Phil is a master of influence and persuasion. He is the author of the best selling book "Exactly What to Say", with 1 million copies sold.
Get LIVE Elite Sales Team Training
THERE IS HOPE
You Can Find More Customers.
Learn the formula to building your pipeline and use it to:
- Grow your pipeline on autopilot.
- In Real Estate? Win more listings than you thought possible.
- Build a legacy of high performance & achievement.
- Bulletproof mindset, so you don’t have to worry about ups and downs in the market.
- Produce a Sales Performance to live the life you’ve always dreamed of.
Yes, It Really Is Possible!
In this Sales Training, you’ll learn how to finally take control of how you build pipeline and close business.
BOOK ELITE SALES TEAM TRAINING NOWI'LL BE YOUR TRAINER, NICE TO MEET YOU...
I'm Paul M. Caffrey
Firstly, thank you for considering me to train your team, I’m excited at the prospect of us working together.
My training is focused on your desired outcomes such as finding new customers and selling more.
The elite sales processes in B2B Software sales is more relevant in real estate & other industries now more than ever due to the economic challenges we face.
Along with the challenges ahead in 2023, there will also be great opportunities & this training will give your team the framework, mindset and motivation to be prepared and sell at an elite level.
We will speak in-advance to make our training purposeful, impactful and the best training your team ever received.
BOOK ELITE SALES TEAM TRAINING NOW

"One of the most practical and to the point sales training we have done so far. It not only teaches you relevant Sales Techniques but also responded directly to the challenges the team had. Overall, a highly recommended team training session."
- Arzu Acar
BOOK TODAY!
Elite Sales Team Training

Frequently Asked Questions
We often find that the same questions often pop up before hiring Paul, so we’ve put together a few of our most commonly asked questions and had Paul answer them personally.
What are the technical requirements?
Are sessions pre-recorded?
How long is the training?
How many people can attend the Training?
Will you work with our LMS?
Still not sure if its for you?...
Lets Talk!
If you're unsure if this training will help you & your team, then let's jump on a call to find out!
BOOK A 15 MINUTE CALL WITH PAUL