MASTER SALES DISCOVERY
IN JUST 4x 1:1 SESSIONS.
Join international speaker, author and sales expert Paul M. Caffrey.
Learn exactly how to run discovery calls like a top performer.
p.s. you'll master how to create business cases that convert too.
16% of Account Executives Closed
83% of Revenue.
What are Top Performers doing better?
- Capture 90%+ of Qualification Criteria in Discovery.
- 5x more likely to follow a Sales Methodology e.g. SPICED, MEDDPICC ect
- 250% more likely to engage a CXO in the early stages of a deal.
- 77% of top performer pipeline matches ICP vs just 18%. average performer pipeline.
Source: 2024 B2B Sales Benchmarks: H1 Update Analysis of $57bn in revenue by ebsta & Pavilion.
Got 4 hours to master Prepared Discovery?
3X
LARGER
DEAL
VALUES
3.1X
HIGHER
WIN
RATES
9.2X
FASTER
DEAL
VELOCITY
What is the Account Executive PREPARED DISCOVERY Accelerator?
3 live sessions (available on-demand) of discovery sales training with international keynote speaker and sales expert Paul M. Caffrey.
It outlines exactly how top performers run sales discovery that 3x's their win rates.
- Master discovery conversations.
- Get clear deal timelines.
- Get crystal clear on exactly what to demo.
- Craft compelling business cases (including ROI).
Its an interactive and inspiring environment with networking opportunities, designed to be both practical and actionable, to catapult your sales success.
Date: Thursday November 21st to Thursday November 28th, 2024.
Format: (3 Live Sessions in 3 weeks | Available On Demand).
Venue: Virtual.
Coached Ambitious Account Executives from sales orgs:
Luke Wallace
Regional Sales Manager
"I have been able to provide much more value to my clients to understand their challenges at a deeper level."
Holly Taylor
Sales Manager
"With discovery I've integrated ROI calculations and now expose the negative impact of not taking action."
Danny L'Heureux
Key Account Manager
"My credibility and confidence during discovery calls have skyrocketed thanks to Paul's guidance."
READY TO FINALLY MASTER
SALES DISCOVERY?
Meet Your Coach
Paul M. Caffrey is an international keynote speaker, author and sales expert with 16-years of successful selling under his belt.
The author of The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition, Paul M Caffrey speaks at SKOs, coaches AEs to become elite performers and consults with early stage founders to accelerate their paths to $1m ARR & beyond.
His podcast "THE WORK BEFORE THE WORK", is rapidly growing in popularity among salespeople globally as he speaks with other highly respected and trusted advisors in the world of sales.
Paul's been a guest on Podcasts such as "Make It Happen Mondays w John Barrows", The Sales Hunter Podcast, Selling from the Heart and The Surf & Sales Podcast with Richard Harris & Scott Leese.
The Account Executive PREPARED DISCOVERY Accelerator brings salespeople together for a truly game-changing experience!
The ACCOUNT EXECUTIVE PREPARED SELLING ACCELERATOR...
is NOT YOUR ORDINARY SALES TRAINING EVENT!
An immersive, intimate, transformational experience for sales professionals who are serious about mastering discovery and taking their sales career to the next level:
THE ACCOUNT EXECUTIVE PREPARED DISCOVERY ACCELERATOR
IS PERFECT FOR YOU IF YOU'RE A...
- Account Executive
- Sales Development Representative seeking promotion
- AE Seeking promotion in next 12 months
- Sell SaaS e.g. Salesforce, HubSpot, Rippling, Personio, Workday, DocuSign ect
- Start Up Sales
- Sales Manager tasked with coaching your team
If you're looking to exceed quota month after month, quarter after quarter, Prepared Discovery will be your foundation for success.
1:1 Coaching Overview
- Session 1: Discovery Fundamentals
- Session 2: Advanced Discovery
- Session 3: Master Discovery Delivery
- Session 4: Value Maps, ROI & Business Cases
Custom script, templates, slides & more resources.
All sessions recorded & available on-demand.
Ciara Gibney
Sales Director
Not only does Paul train salespeople on the skills you'd expect but he also trains the soft skills lacking in most sales orgs too, especially since remote selling has become the norm. Paul's commitment to go above & beyond to make your SDR & Sales team successful fast is fantastic.
MASTER YOUR DISCOVERY:
THE ACCOUNT EXECUTIVE
PREPARED DISCOVERY 1:1 COACHING
Here's what's included:
PREPARED DISCOVERY 1:1 COACHING
Master discovery to 3x deal value, 3.1x win rates and 9x deal velocity.
SECURE MY SPOTMaster Sales Discovery.
1:1 Discovery Coaching Program with Paul M. Caffrey.
1:1 PREPARED DISCOVERY Coaching
- 4x 45 minute 1:1 coaching sessions.
- Apply best practice to your discovery conversations.
- Advice on ROI & business cases.
- All Recordings shared.
PREPARED DISCOVERY IS BASED ON:
THE WORK BEFORE THE WORK
The Hidden Habits Elite Sales Professionals Use to Outperform the Competition
Paul M. Caffrey
BOB BURG
Best Selling Author
The Go-Giver Series
"If you’re a sales manager or leader, be sure that every member of your sales team owns, reads, and uses this book. It’s that important, and it’s that good!”
JOHN BARROWS
CEO
JB Sales Professional Training
"Instead of quick tips or shortcuts, Paul & Phil provide a solid framework that will drive results for anyone willing to put in the effort."
TODD CAPONI
Best Selling Author
The Transparency Sale
“What I appreciate is that the focus is on the discipline of customer and prospect outcomes, not on the seller’s own activities"
MARCUS A. CHAN
Founder
Venli Consulting Group
“The Work Before the Work breaks down exactly what it takes to consistently perform at the top 1 percent level every single year."
IAN ALTMAN
Best Selling Author
Same Side Selling
"...the steps you can follow to get on the same side as your clients and potential clients while achieving remarkable results.”
SYLVIE DI GIUSTO
Best Selling Author
Fair Advantage
“This book comes with all the necessary insights and valuable guidance, plus a proven framework that makes it all easy to follow and impossible to fail”
The Best Part?
It's Live.
It's Virtual.
It's Available On-Demand.
All sessions are live with the recordings available too.
There will be an opportunity to network other sales professionals in breakout rooms.
It does not get easier to attend than this, you'll love it!
FAST ACTION BONUS #2
We will write a custom discovery script for you!
Value €499
CUSTOM PREPARED DISCOVERY TEMPLATE
- 60 minute 1:1 coaching session.
- Apply best practice to your discovery conversations.
- Advice on ROI & business cases.
- Recording shared.
Still Unsure if Prepared Discovery is for you?
Lets jump on a 15 min call to discuss if Prepared Discovery is for you?
GOT QUESTIONS? WE HAVE ANSWERS!
Answers to questions we get most frequently…
If you don't see the answers you need, just dm us via linkedIn.
