YOUR TEAM HAS A SALES PROCESS.
THEY LACK A PREPARATION PROCESS...
Your reps know how to sell. They don't know how to prepare.
That blind spot is why you're losing winnable deals.
THE WORK
BEFORE THE WORK
The Hidden Habits
Elite Sales Professionals Use to
Outperform the Competition
Framework for elite sales performance thoughtfully co-authored by Paul M. Caffrey & Phil M. Jones over 3 years.
Co-author & bestseller Phil M. Jones previous books sold over 1 million copies & author of the most listened book on Audible.
Translations coming soon starting with Greek.
SALES EXPERTS PRAISE FOR "THE WORK BEFORE THE WORK"
TODD CAPONI
Best Selling Author
The Transparency Sale
“What I appreciate is that the focus is on the discipline of customer and prospect outcomes, not on the seller’s own activities"
JOHN BARROWS
CEO
JB Sales Training
"Instead of quick tips or shortcuts, Paul & Phil provide a solid framework that will drive results for anyone willing to put in the effort."
MARCUS A. CHAN
Founder
Venli Consulting Group
“The Work Before the Work breaks down exactly what it takes to consistently perform at the top 1 percent level every single year."
IAN ALTMAN
Best Selling Author
Same Side Selling
"...the steps you can follow to get on the same side as your clients and potential clients while achieving remarkable results.”
