1:1 COACHING FOR ACCOUNT EXECUTIVES
Stop Hitting Quota by Chance.
Start Hitting It by Design.
A 3-month private coaching programme that gives ambitious AEs a repeatable sales system โ and a clear path to promotion.
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"this has increased the number and AOV of my signed contracts."
Holly Taylor
Sales Director EMEA, Passport Global
WHAT YOU GET IN 3 MONTHS
A Complete Sales System. Built Around You.
12 Private
Coaching Calls
4 x 30-minute calls per month for 3 months. Every session is built around your real deals, real challenges, and real pipeline.
Repeatable
Prospecting Engine
A structured system for targeting, messaging, and cadence โ so pipeline generation becomes consistent, not sporadic.
Discovery &
Qualification Framework
A discovery process that surfaces real problems, quantifies impact, and separates winnable deals from time wasters.
Demo & Value
Articulation System
A structured approach to demos tied to business outcomes โ not product features. Built to move decisions forward.
Deal
Progression Discipline
Multi-threading, next step control, and stakeholder strategy โ so deals move forward on your terms not the buyer's timeline.
Promotion
Roadmap
Think, communicate, and operate like a leader before becoming one. Build the evidence for Senior AE, Team Lead, or Manager.
DOES THIS SOUND FAMILIAR?
You're Working Hard. But the Results Are Inconsistent.
78%
of sellers missed quota last year
59%
of deals skip qualification
2X
longer to close a lost deal
16%
of AEs drive 84% of revenue
The difference isn't talent.
It's preparation discipline and a repeatable system.ย
That's exactly what this coaching builds.
WHO THIS IS FOR
Built For AEs Who Are Done With Inconsistent Results.
This is for you if:
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- You're hitting quota some months but not consistently
- You're working hard but don't have a repeatable system
- You want to be promoted but don't know how to demonstrate it
- You're losing deals you should be winning
- You want to perform like the top 16% โ not admire them
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This is NOT for you if:
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- You're looking for motivation or mindset coaching
- You want theory without practical application
- You're not willing to bring real deals to sessions
- You're not serious about sustained improvement
- You want a quick fix rather than a repeatable system
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More Deals. Higher AOV.
"I have seen a stark improvement in my sales skills โ this has increased the number and AOV of signed contracts. Any AE looking to improve and refine their skills at any stage in their career will benefit from Paul's coaching."
Holly Taylor
Sales Director EMEA, Passport Global
Better Forecasting. Higher Close Rates.
"Paul provides tailored responses rather than a generic approach you may have read online. This has led to more accurate forecasting and improved close rates."
Luke Wallace
Regional Sales Manager, Extreme Networks
Confidence & Credibility on Discovery Calls.
"He breaks down complex sales concepts into actionable steps. My credibility and confidence during discovery calls have skyrocketed."
Danny L'Heureux
Senior Account Manager, Grand & Toy
Better Preparation. Higher Close Rates.
"His coaching improved my preparation, discovery, and multi-threading โ which directly led to a higher close rate."
Jonas Birkedal
Senior Account Executive, Law AI
Promoted Twice. Every Year.
"I now have a proven and scalable sales process that I have applied in each company I've worked at. Consistently exceeding targets โ 2 promotions a year. All I can say is thank you โ I owe you a lot of commission."
Jodie Vard
Senior Account Executive, Nory AI
THE INVESTMENT
Private Coaching. One Month at a Time.
โฌ995/month
Minimum 3 months ยท 4 x 30-minute calls per monthย ยทย Cancel anytime.
PAUL TAKES A LIMITED NUMBER OF COACHING CLIENTS.
THE GUARANTEE
If You Don't See a Measurable Improvement in Your Pipeline or Performance Within 30 Days โ You Get a Full Refund.
Every coaching client brings real deals to every session. If after your first 30 days you haven't seen a measurable improvement in how you prepare, prospect, or progress deals โ your first month is refunded in full. No questions asked. No awkward conversations.
The guarantee exists because the system works. And because you deserve to know that before you commit.
About Paul M. Caffrey
Author. Sales Preparation Expert. AE Performance Coach.
Paul M. Caffrey is a B2B sales expert, author of The Work Before the Work, and creator of the Prepared Selling methodology.
He coaches Account Executives to build a repeatable prospecting and sales process so they can consistently exceed quota and get promoted.
Before coaching, Paul spent years in front-line B2B SaaS sales. His approach is practical and execution-focused โ every session results in clear actions applied to live deals and pipeline.
He has trained and coached sales professionals across Europe at companies including Salesforce, DocuSign, Deloitte, Similarweb, and Supermetrics.
Paul is a Professional Member of the PSA, International Member of the NSA, and a CPD Accredited Speaker.
READY TO JOIN THE WAITLIST?
Ready to Build a Sales System That Actually Works for You?
Paul delivers a limited number of masterclasses each month. Book a discovery call and let's discuss what your team needs.
