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16% of Account Executives Closed
83% of Revenue.
What are Top Performers doing better?
- Capture 90%+ of Qualification Criteria in Discovery.
- 5x more likely to follow a Sales Methodology e.g. SPICED, MEDDPICC ect
- 250% more likely to engage a CXO in the early stages of a deal.
- 77% of top performer pipeline matches ICP vs just 18%. average performer pipeline.
Source: 2024 B2B Sales Benchmarks: H1 Update Analysis of $57bn in revenue by ebsta & Pavilion.
Got 3 hours to master Prepared Discovery?
Coached Ambitious Account Executives from sales orgs:







Luke Wallace
Regional Sales Manager
"I have been able to provide much more value to my clients to understand their challenges at a deeper level."

Holly Taylor
Sales Manager
"With discovery I've integrated ROI calculations and now expose the negative impact of not taking action."

Danny L'Heureux
Key Account Manager
"My credibility and confidence during discovery calls have skyrocketed thanks to Paul's guidance."
READY TO FINALLY MASTER
SALES DISCOVERY?
Meet Your Host
Paul M. Caffrey is an international keynote speaker, author and sales expert with 16-years of successful selling under his belt.
The author of The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition, Paul M Caffrey speaks at SKOs, coaches AEs to become elite performers and consults with early stage founders to accelerate their paths to $1m ARR & beyond.
His podcast "THE WORK BEFORE THE WORK", is rapidly growing in popularity among salespeople globally as he speaks with other highly respected and trusted advisors in the world of sales.
Paul's been a guest on Podcasts such as "Make It Happen Mondays w John Barrows", The Sales Hunter Podcast, Selling from the Heart and The Surf & Sales Podcast with Richard Harris & Scott Leese.
The Account Executive PREPARED DISCOVERY Accelerator brings salespeople together for a truly game-changing experience!
The ACCOUNT EXECUTIVE PREPARED SELLING ACCELERATOR...
is NOT YOUR ORDINARY SALES TRAINING EVENT!
An immersive, intimate, transformational experience for sales professionals who are serious about mastering discovery and taking their sales career to the next level:
THE ACCOUNT EXECUTIVE PREPARED DISCOVERY ACCELERATOR
IS PERFECT FOR YOU IF YOU'RE A...
- Account Executive
- Sales Development Representative seeking promotion
- AE Seeking promotion in next 12 months
- Sell SaaS e.g. Salesforce, HubSpot, Rippling, Personio, Workday, DocuSign ect
- Start Up Sales
- Sales Manager tasked with coaching your team
If you're looking to exceed quota month after month, quarter after quarter, Prepared Discovery will be your foundation for success.
The Accelerator Overview


Ciara Gibney
Sales Director
Not only does Paul train salespeople on the skills you'd expect but he also trains the soft skills lacking in most sales orgs too, especially since remote selling has become the norm. Paul's commitment to go above & beyond to make your SDR & Sales team successful fast is fantastic.
SECURE YOUR PLACE:
THE ACCOUNT EXECUTIVE
PREPARED DISCOVERY ACCELERATOR
Here's what's included:
THE ACCOUNT EXECUTIVE PREPARED DISCOVERY ACCELERATOR
Master discovery to 3x deal value, 3.1x win rates and 9x deal velocity.
SECURE MY SPOTFAST ACTION BONUS #1
1:1 Discovery Coaching Session with Paul M. Caffrey.
Value €499

1:1 PREPARED DISCOVERY Coaching
PREPARED DISCOVERY IS BASED ON:
THE WORK BEFORE THE WORK
The Hidden Habits Elite Sales Professionals Use to Outperform the Competition
Paul M. Caffrey

BOB BURG
Best Selling Author
The Go-Giver Series
"If you’re a sales manager or leader, be sure that every member of your sales team owns, reads, and uses this book. It’s that important, and it’s that good!”

JOHN BARROWS
CEO
JB Sales Professional Training
"Instead of quick tips or shortcuts, Paul & Phil provide a solid framework that will drive results for anyone willing to put in the effort."

TODD CAPONI
Best Selling Author
The Transparency Sale
“What I appreciate is that the focus is on the discipline of customer and prospect outcomes, not on the seller’s own activities"

MARCUS A. CHAN
Founder
Venli Consulting Group
“The Work Before the Work breaks down exactly what it takes to consistently perform at the top 1 percent level every single year."

IAN ALTMAN
Best Selling Author
Same Side Selling
"...the steps you can follow to get on the same side as your clients and potential clients while achieving remarkable results.”

SYLVIE DI GIUSTO
Best Selling Author
Fair Advantage
“This book comes with all the necessary insights and valuable guidance, plus a proven framework that makes it all easy to follow and impossible to fail”
FAST ACTION BONUS #2
We will write a custom discovery script for you!
Value €499

CUSTOM PREPARED DISCOVERY TEMPLATE
Still Unsure if Prepared Discovery is for you?
Lets jump on a 15 min call to discuss if Prepared Discovery is for you?