I'M GUESSING YOU WANT YOUR

Name: The Work Before the Work
Author: Paul M. Caffrey

STARTUP TO GROW FASTER?

Welcome to Startups Uncensored, the ultimate next steps in growth podcast for founders looking to get their startup primed to reach the next level of success.

Good news, season one of our show has 8 slots left for ambitious founders looking to fast track their success.

Too many founders get stuck, waste time and runway investment while risking the survival of their business.

Again and again we see sales strategy, business growth & scaling, product pricing, hiring & building teams and fundraising & investment as the biggest hurdles for startups to jump early on.

This is your opportunity to pick an area of your business that you want to accelerate & get custom expert advice for your startups exact requirements.

Join Paul M. Caffrey, the sales preparation expert and brilliant mind behind the acclaimed sales book "The Work Before the Work," and Bethany Ayers, the elite Chief Revenue Officer who led the growth engine of an AI startup from Series A to Series C in just three years!

APPLY TO BE A GUEST

Season One

Episode 1 Premiere

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POSSIBLE TOPICS WE CAN DISCUSS...

Sales Strategies

How to actually sell to enterprises
How to qualify opportunities
Paths to upsell?
How to generate leads? Partners, outbound, referrals, network etc
Sales Channels: Direct sales team, partners, web
Hiring your first sales person?
When to invest in sales?
How do you get your 1st sales process?
What is the role of the CEO in initial sales?

Business Growth and Scaling

How to move out of innovation hubs
When do you scale teams?
How do you start to scale the business?
Identifying next goals

Team and Hiring

How to structure your leadership team?
Which order do you hire skills?
Who owns what responsibilities in the business?
Who do you decide to hire? How do you write the job spec?

Fundraising and Investment

Preparing to fundraise, what's the story?
How to avoid POCs & pilots

Pricing and Value

How to think about pricing?
Understanding what customers value?

Business Metrics

What usage metrics should be tracked?
Business model: How to build it, what KPIs to track, whats realistic?
What metrics to track now?
How to demonstrate traction & success early on?

MEET YOUR HOSTS

BETHANY AYERS

Beth Ayers is a versatile leader known for her significant contributions in AI and SaaS, notably in the meteoric rise of PEAK, a groundbreaking AI company. From Chief Revenue Officer to Chief Operations Officer, her strategic acumen has driven startups from seed to Series C. She is an expert at guiding leaders of start ups to success.

In addition to her corporate achievements, Beth is the founder of the Multiply Group, aiding tech startups to efficiently scale. She also engages with the Sales Psyche community, empowering the mental wellbeing of sales and commercial teams while enhancing performance. Beth has also won many awards including Top 10 Sales Leader in the UK in 2020.

Paul M. Caffrey

Paul M. Caffrey is a master of sales preparation and the author of "The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition." Highly educated in the fields of science and business, he has dedicated the past fifteen years to honing his skills in the art of sales.

As an elite sales professional, Paul has earned the trust of some of the world's most renowned brands and cutting-edge scale-up tech companies. His unique combination of education and experience has propelled him to the forefront of the sales industry, making him a sought-after expert, mentor, and keynote speaker.

WHAT WILL YOU DISCUSS WITH BETH & PAUL TO SPEED UP YOUR STARTUP SUCCESS?

Exciting News!

The Startups Uncensored podcast is now accepting guests

Are you the mastermind behind a startup, craving some top-notch coaching to supercharge your business growth and skyrocket your sales expertise? Apply to be a guest on Startups Uncensored, where you'll receive exclusive coaching worth $5,000 – and the best part? It's absolutely free!

We get it, being an early-stage startup means resources can be tight. We've designed this opportunity with your needs in mind. We're all about nurturing growth and fostering innovation in the entrepreneurial community, and we can't wait to offer a select few the chance to tap into the wisdom and insights of our accomplished hosts.

Oh, and don't you worry about your privacy! If you prefer, we can keep your coaching session completely anonymous, so you can soak up the knowledge while staying incognito.

But here's the thing: spots are limited. Startups Uncensored isn't your average run-of-the-mill podcast. It's a handpicked collection of episodes that we carefully curate each season. This means you'll be part of a truly unique and enriching experience.

Think of this as a rare and powerful opportunity to kickstart your startup journey. Don't let it slip through your fingers! Take a leap of faith and apply now to become a guest on Startups Uncensored. With the guidance of industry leaders, your startup will soar to new heights.