FOR FOUNDERS BUILDING THEIR FIRST SALES TEAM
You Built the Business. Closed the Deals.
Now Build the Team That Sells Without You.
Prepared Selling gives your first sales hires the system, process, and preparation standards to prospect, qualify, and close — so you can finally step back and scale.
Paul works with 2 implementation clients at a time. Waitlist now open.
Apply to Work With Paul →Sales Professionals Trained At:
"Leaving with a lot more confidence around how we're going to hit the numbers" Niall Carey, Chief Revenue Officer
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THE REALITY FOR MOST B2B SALES TEAMS RIGHT NOW
78% of Sellers Missed Quota Last Year. The Problem Isn't Talent.
59%
of deals skip qualification
38%
of deals skip discovery
2x
longer to close a lost deal
78%
of sellers missed quota
The root cause isn't effort. It's preparation.
Most teams show up and wing it.
INTRODUCING THE WORK BEFORE THE WORK
A Full-Day Sales Preparation Workshop That Gives Your Team a System They Use From Day One.
Not a motivational training day. Not a lecture. A hands-on working session where your team builds a repeatable preparation system for every stage of the deal — and leaves with the tools to use it immediately.
Built For Your Team
Pre-workshop planning calls and an attendee survey ensure every session is tailored to your team's real challenges and skill level.
Operational From Day One
Every rep leaves with templates and tools they can apply in their very next sales call — not in 3 months. Includes 60+ page custom workbook
Recorded For Life
A videographer films the full day. Edited recordings are delivered to your team for onboarding new starters and ongoing review.
EVERYTHING INCLUDED IN THE WORKSHOP
One Investment. Everything Your Team Needs.
Pre-Workshop
Discovery Calls
Three 30-minute calls with your leader and selected reps ensure the day is built around your team's real challenges and current deals.
Attendee
Survey
Every rep completes a short survey before the day so Paul knows exactly what they need and tailors the session accordingly.
Leader Selects
The Focus
Choose 1-3 focus areas from Prospecting, Discovery, Demos, Business Cases, and Negotiation so the day targets your biggest gaps.
60-Page Premium
Printed Workbook
Professionally designed and printed for every attendee. A practical reference they keep, use, and return to long after the day.
Professional
Filming & Editing
A videographer captures the full day and delivers edited recordings your team uses for onboarding new starters and ongoing review.
The Work Before the Work (Book)
Every attendee receives Paul's book — the preparation framework that underpins every session and system covered during the day.
CPD Accredited Workshop
Every attendee receives a CPD certificate confirming their professional development hours upon completion. Request in advance.
THE INVESTMENT
Everything Above. One Flat Fee.
€4,999Â
ex VAT · All inclusive · Up to 20 people
For a team of 10 that's €499 per person — less than the cost of one lost deal.
PAUL WORKS WITH 2 TEAMS PER MONTH. DATES ARE LIMITED.
CPD Accredited — This workshop qualifies as formal professional development.
THE GUARANTEE
If Your Team Doesn't Run Measurably Better Sales Meetings Within Two Weeks — Paul Comes Back. Free.Â
This workshop is built for operational results, not inspiration. If your team doesn't demonstrate a measurable improvement in how they prepare and execute within two weeks of the day, Paul will return and deliver a follow-up session at no additional charge.
The guarantee exists because the system works.Â
WHAT SALES LEADERS & THEIR TEAMS SAY
Real Results. Real Teams.
Clear. Practical. Persuasive.
"What Paul brings to life is the importance of asking insightful questions and ensuring you've prepared before every sales meeting."
Luke Harding
Managing Director North Europe, GN Group
Disciplined. Energising. Methodical.
"Leaving with a lot more confidence around how we're going to hit the numbers "
Niall Carey
Chief Revenue Officer, TalkSpirit
Formerly fractional sales leader, Ventrica & Zendesk partnership
Interactive. Collaborative. Insightful.
"Paul's sessions are very engaging — he gets everybody talking. We're all very used to sitting in front of videos just digesting information. This was a very different experience."
Livia Borza
Commercial Account Executive, Zendesk
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Eye-Opening. Data-Driven. Strategic.
"16% of account executives are responsible for over 82% of revenue closed. What are the high performers doing — and how do we replicate it? That's exactly what Paul's workshop answers."
Adam Clark
Account Executive, Ventrica
SEE THE WORKSHOP IN ACTION
What Happens in the Room
"It's been great to have some organisation on stuff that maybe we've been winging too much in the past." Alan Wixted, Founder
"He really engages with the room and gets everyone involved — from start to finish a white glove service."
Jobie Langebroek, Account Executive
"This event is definitely for everyone — whether you're a starter, beginner, or an expert."
Mark Ryan , Account Executive
About Paul M. Caffrey
Author. Sales Expert. Workshop Leader.
Paul M. Caffrey is a B2B sales expert, author of The Work Before the Work, and creator of the Prepared Selling methodology. He has trained and coached sales professionals across Europe at companies including GN Group, Ventrica, Zendesk, DocuSign, and Salesforce.
Paul spent years in front-line B2B SaaS sales before building his preparation frameworks. His workshops are not lectures — they are working sessions. Every rep leaves with a system they use in their next sales call.
He is a Professional Member of the PSA, International Member of the NSA, and a CPD Accredited Speaker.
READY TO GET STARTED?
Ready to Build a Sales Team That Prepares to Win?Â
Paul works with 2 teams per month. Book a discovery call and let's discuss what your team needs.
No obligation. 30 minutes. We'll discuss your team's challenges and whether this is the right fit.
